Purpose-Built Branding

Telling your story doesn't have to feel complicated.

Let’s define what your company stands for, who your customer is, and how to communicate to them to make you stand out.

Purposeful branding to define your business’s purpose.

Why invest in a Brand Strategy?

If you find yourself struggling with any or all of the below, you likely have a Brand Strategy problem.

  • Have trouble formalizing your value to your customer?

  • Find it hard to differentiate yourself from competition?

  • Struggle to make decisions on creative?

  • Struggle to communicate your product or service effectively?

  • Just plain feel like you “don’t know who you are”?

How We Work

Straight-Forward & Approachable

Branding your business doesn’t have to feel complicated. I don’t like “marketing speak” and I never want clients feeling vulnerable about their own lack of expertise in the area. I take a very straight-forward approach to breaking down problems and providing solutions that are approachable and easy to understand.

Strategic & Thoughtful

Often, creative work is done in search of a strategy, not in support of it. It’s easy to be caught up in a logo or a design that looks good, and it can distract from evaluating if the creative makes sense for the brand or not. I work with a strategy-first mindset that provides thoughtful perspective on a brand and business. Let’s not get distracted with pretty pictures.

Empowering

At the end of a project, you will feel empowered to own your brand moving forward. I want you feeling confident that the work we’ve done, and the tools I’ve left you with, will give you the ability to make good decisions and grow your brand for years to come.

Services

Whether you’re just getting started or an established brand needing a refresh, I can help.

Are you looking for some clarity on what’s working, or not working, about your brand? We will do a full audit of your existing brand touchpoints, messaging & visuals to provide insights and recommendations for how to maintain and move your brand forward.

Brand Audit

All good brands start with a strong foundation. We will start at the ground level to identify the who, what and why. We will establish the core building blocks of your brand, identify & communicate the unique value you deliver to your customer and create a strategy with purpose that is built to last.

Brand Strategy

Brand Identity & Execution

We will translate your brand strategy into its visual form, and create the content you need to implement your brand. From website creation to physical event branding, let’s take your brand from strategy to execution.

Product or Service Commercialization

Are you launching a new product or service? Let’s work together to ensure it cohesively fits into your brand, and create a go-to-market plan that supports your brand’s strategy,

About Me

I am a Brand strategist with proven success leading brand development and communication strategies. I come with 13 years of experience working for a leader in power tool & jobsite solutions manufacturing. I want to leverage my knowledge of the construction space, customer insights, and expertise in how to connect with your customer to make you successful within the construction industry.

My experience has been deeply rooted in brand strategy development & storytelling, creating product identities, and leveraging content and commercialization mediums to bring those stories to life. I believe that the customer is at the heart of the brand, and everything is possible if you know what problem you’re trying to solve.